Currently she is working as Director of Online Reputation Management at Rubenstein Communications in New York City. Prior to joining Rubenstein, Nataliya was managing SEO, Social Media and Reputation Management at FYIDirect, a direct marketing company. She pioneered the company’s involvement in social media and Web 2.0 opportunities. Among her accomplishments have been the development and execution of search marketing and social media strategies to drive and monetize traffic for new and established web properties in different verticals. Some of the brand names include FreeScore.com, IdentityHawk, DebtPlan, CreditFYI, NewImage.com and SavingsAce.
A passionate early adopter – and technology fanatic – Nataliya loves to test new technologies and services to see how and when they should be adopted for client use. Nataliya has proven adept at implementing social CRM and Brand Reputation Management campaigns, incorporating audience engagement programs, on-line social networking and content marketing.
Native of Russia, Nataliya currently resides in New York City.